Target Definition

by target definition you determine how and where your segmented audience is saved this is done setting up the output container, known as the target data extension docid\ y2nmbgsegctlxl6 eac1s , which receives your matching records after the selection runs how it works target definition serves as the structural blueprint for your final query output while the previous step determines which audience you are targeting, this step defines how and where that segmented audience will be saved once the selection executes, the target data extension acts as your deliverable and functions as a standard sfmc data extension that can be used in journeys, automations, or other marketing campaigns hence, in target definition, you establish the structure of your output database and determine how those records should be written to this end, you can apply configurations such as create & edit target data extensions docid\ l0tfmamrte2xjxou jchb you can select an existing target data extension by browsing your folders or generate a new one on the fly there is no limit to the number of data extensions you can create field mapping docid 7w yenpxyaoerzfr5cxui you map your source data fields to the fields in your target data extension you can also modify field properties, configure sendable settings for email campaigns, and apply data retention policies data actions docid\ hubrcvxi3lx2vdztswba8 you define the rules for how data is written into your target container by choosing to overwrite existing data, append new records, or update matching records source limiting docid\ qquytu8ozc7bla twlknz apply different size limits to the generated results of different sources or tabs prio deduplication docid\ vkr1reinyo3puldkkdvou apply deduplication rules to handle and remove duplicate records custom values docid\ l1w6vtgyzsiirujk4sy32 enrich your results with new fields not found in your source tables, such as fixed values, conditional logic, timestamps, row numbers, date differences, or database aggregations sort & limit docid\ nf7ge8i2obyodwpdsdbv9 sort your results (either randomly or by a specific field) and restrict the output to a specified record limit or percentage for audience capping or a/b testing