Overview

unaric segment (formerly deselect segment ) is a no code segmentation solution designed to create complex target audiences in sfmc and help you build highly personalized campaigns graph tb %% styling definitions classdef database fill #e0f3fa,stroke #1e8aae,stroke width 2px,color #000000; classdef process fill #1e8aae,stroke #145a6d,stroke width 2px,color #ffffff; classdef journey fill #d4ebf2,stroke #1e8aae,stroke width 2px,color #000000; %% nodes a\[(sfmc & crm data)] >|processed by| b\[unaric segment] b >|generates| c\[(target data extensions)] c >|entry source for| d(\[sfmc journey builder]) %% class assignments class a,c database; class b process; class d journey; why use unaric segment? unaric segment is built to align daily technical tasks with broader business objectives marketing execution you can easily combine multiple data extensions in flexible ways, apply complex filtering rules, and automatically generate correctly formatted target data extensions for more advanced use cases that require deep personalization, you can create dynamic custom values and apply robust deduplication rules to manage overlapping records business growth by speeding up segment creation with drag and drop simplicity, your team can launch campaigns faster and improve their quality furthermore, relying on standardized templates and robust deduplication protects your data integrity, preventing billing inflation from duplicate contacts and improving your overall roi feature availability depends on your unaric segment license licensing requirements are highlighted in this documentation where appropriate use cases to illustrate the capabilities of unaric segment, visit these use cases for segmentation https //deselect com/use case/segmentation/ and personalization https //deselect com/use case/segmentation/ you can also check out customer success stories https //deselect com/stories/ to get inspiration on what you can achieve get help you can email us at support\@deselect com mailto\ support\@deselect com or submit a request https //support deselect com/hc/en us/requests/new the support team will look into your case as soon as possible