Overview
Unaric Segment (formerly DESelect Segment) is a no-code segmentation solution designed to create complex target audiences in SFMC and help you build highly personalized campaigns.
graph TB
%% Styling Definitions
classDef database fill:#E0F3FA,stroke:#1E8AAE,stroke-width:2px,color:#000000;
classDef process fill:#1E8AAE,stroke:#145A6D,stroke-width:2px,color:#FFFFFF;
classDef journey fill:#D4EBF2,stroke:#1E8AAE,stroke-width:2px,color:#000000;
%% Nodes
A[(SFMC & CRM Data)] -->|Processed by| B[Unaric Segment]
B -->|Generates| C[(Target Data Extensions)]
C -->|Entry Source for| D([SFMC Journey Builder])
%% Class Assignments
class A,C database;
class B process;
class D journey;Why use Unaric Segment?
Unaric Segment is built to align daily technical tasks with broader business objectives:
- Marketing execution: You can easily combine multiple Data Extensions in flexible ways, apply complex filtering rules, and automatically generate correctly formatted Target Data Extensions. For more advanced use cases that require deep personalization, you can create dynamic Custom Values and apply robust Deduplication rules to manage overlapping records.
- Business growth: By speeding up segment creation with drag-and-drop simplicity, your team can launch campaigns faster and improve their quality. Furthermore, relying on standardized templates and robust deduplication protects your data integrity, preventing billing inflation from duplicate contacts and improving your overall ROI.
Feature availability depends on your Unaric Segment license. Licensing requirements are highlighted in this documentation where appropriate.
Use cases
To illustrate the capabilities of Unaric Segment, visit these use cases for segmentation and personalization. You can also check out customer success stories to get inspiration on what you can achieve.
Get help
You can email us at [email protected] or submit a request. The support team will look into your case as soon as possible.