Is Empty and Is not Empty
These filter types are available for Text, Number, Date, Boolean, EmailAddress, Phone, Decimal, and Locale field types.
Is Empty filter type
The Is Empty filter checks whether a field has no value at all (i.e. Is this field completely blank?). This is especially helpful when:
- Finding users with missing profile information (like no phone number, no address)
- Identifying records that need data enrichment
- Excluding incomplete entries before sending campaigns
- Spotting blank form submissions
Example
You're filtering a list of users by their email:
User ID | |
|---|---|
001 | |
002 | (blank) |
003 | (blank) |
Apply:
- Filter: Email Is Empty
Matches:
- User 002 ✅
- User 003 ✅
- User 001 ❌
Is not Empty filter type
The Is not Empty filter checks whether a field has value at all (i.e. Is this field completely blank?). This is especially helpful when:
- Filtering for records with complete information
- Ensuring you only message users who have an email or phone number
- Creating segments based on filled-in data fields (e.g., birthday, country, product preference)
Example
You're filtering a list of users by their email:
User ID | |
|---|---|
001 | |
002 | (blank) |
003 | (blank) |
Apply:
- Filter: Email Is not Empty
Matches:
- User 001 ✅
- User 002 ❌
- User 003 ❌