Saturation Control

saturation control helps you manage how many communications you send to each customer within a defined period saturation rules reduce the risk of over messaging, hence protecting engagement and minimizing unsubscribes this guide explains how to build a monitoring solution to track message volume over time using deselect build a control solution to regulate the number of communications to be sent retrieve a complete overview of sent messages, saturation status, and message interactions overview email remains the most widely used and effective digital communication channel with billions of daily active users, it provides a fast and cost efficient way to reach your audience however, high frequency without appropriate control can lead to lower engagement customer fatigue increased unsubscribe rates customers expect personalized and relevant communication bulk email blasts without frequency management can damage trust and reduce long term value a saturation control solution is a foundational element of a modern communication strategy combined with tools like an engagement scoring model , it allows you to orchestrate messaging in a way that respects customer preferences and maximizes impact what is saturation? saturation represents the maximum number of communications a customer should receive within a specific period before they begin to disengage or unsubscribe there is no universal saturation threshold it is influenced by industry product or service type b2b vs b2c audience demographics opt in expectations for example a customer who explicitly signs up for “daily updates” may tolerate 7 emails per week a customer opting into a “monthly newsletter” will expect significantly fewer communications saturation control matters without a saturation strategy, you risk message fatigue decreased open and click through rates higher unsubscribe and spam complaint rates https //blog hubspot com/marketing/why consumers subscribe to email that 51% of unsubscribes are related to email frequency https //www campaignmonitor com/blog/email marketing/the surprising data about how often to send promotional emails/ found that nearly 44% of customers believe brands would improve by sending fewer campaigns further reading this selection of studies from reputable marketing outlets examines email saturation and its impact on engagement https //www radicati com/wp/wp content/uploads/2018/01/email statistics report%2c 2018 2022 executive summary pdf https //www pcma org/email saturation can cost event marketing/ https //mailchimp com/resources/email marketing benchmarks/ https //www campaignmonitor com/blog/email marketing/the surprising data about how often to send promotional emails/ https //email uplers com/blog/sfmc email marketing trends/ https //blog hubspot com/marketing/why consumers subscribe to email https //www wappingweb com/en/strategic email marketing how to avoid saturation and maximize value for your customers/