Objects Naming Best Practices

naming your objects in salesforce marketing cloud (sfmc) is a key decision that will impact your efficiency working with the tool as time goes by this page summarizes useful recommendations to ease the navigation across sfmc this information is valid for deselect engage and segment if you are working with deselect segment, the only additional remark is that you should name your selections as the target data extension they have defined ; this will make finding selections updated with deselect easier prefix system establish a prefix system all your sfmc users are aware of ideally, this prefix system should include object type reference short prefix indicating the type of object you are creating for example jrn → journey de → data extension aut → automation ema → email snd → send definition date of use a date indicator of when the object is going to be used in yyyymmdd format if it's an object involved in a one time send, use the send date if it's an ongoing process that will last during a given period, use either the first or the last day of the period if it's an always on process or one that is going to be live for an unlimited period, use a different indicator for example master → master des aon → always on campaigns business prefixes optionally, you can add the naming convention more descriptive and more aligned with your organization these could include vertical/industry product names editions internal business unit labels example naming convention in practice for a sending on september 30, 2024 , communicating new features of the plus edition of deselect segment , your objects might be data extension de 20240930 deselectsegment plus newfeatures email ema 20240930 deselectsegment plus newfeatures journey jrn 20240930 deselectsegment plus newfeatures send definition (engage) snd 20240930 deselectsegment plus newfeatures folder structure each sfmc studio has a different folder structure managed by different teams this inconsistency hinder finding objects hence, to improve the folder structure of the system, the recommendation is to keep the same folder structure across all studios we recommend creating guidelines on how and when to create new folders you could use the prefixes defined in the previous section but reordered to maximize readability for example, the prefix system was obj yyyymmdd productname edition \[campaign name] ; as such, for folder hierarchy, you could do year \[yyyy] month \[mm month name] product name others (for cross product campaigns) for instantly locating objects and their paths, unaric as another product called deselect search you can install it from the https //chromewebstore google com/detail/deselect search in salesf/ekppadhnhmemajkdbkohalhoncnfhmbm