---
title: Timestamp Custom Value
slug: segment/timestamp-custom-value
docTags: 
createdAt: 2026-01-15T22:04:43.400Z
---

:::hint{type="info"}
This feature is available on **Unaric Segment Plus** and **Advanced**.
:::

Timestamp Custom Value (also known as the *GETDATE()* in SQL) allows you to create a new field and add the timestamp as the value. It can be converted to a specific timezone of your choice.

## Video overview

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## Create a Timestamp Custom Value

1. Under **Custom Values**, click the **Add new value** button.
2. Provide a name for the Custom Value, select *Apply formula to a field* as** Type**, and click **Next.**

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3. Select *Timestamp *as **Type of Formula **and click **Next**

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4. Choose the format on how you want the timestamp to appear either including both date and time or only time. Optionally, convert the timestamp to a specific timezone-

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5. Save and move the new Custom Value to the Target Data Extension fields.