---
title: Equals & not Equals to
slug: segment/equals-and-not-equals-to
docTags: 
createdAt: 2026-01-15T00:49:30.784Z
---

:::hint{type="info"}
These filter typers are available for these field types: *Text, Number, Decimal, EmailAddress, Phone, *and *Locale.*
:::

## *Equals* filter type

The *Equals* filter type is used to match exact value within a data field: the filter will match any record where the attribute matches the value you’ve defined. This filter is useful when you want to segment your audience based on specific criteria that must be met.

### Example

Suppose you are working with a segment of customers in a loyalty program, and you want to target customers who belong to a specific country. You can use the *Equals* filter to include all customers from the country you are targeting.

![](https://support.deselect.com/hc/article_attachments/33940784623249)

## *Is not equal to* filter type

The *Is not equal to* filter type is the opposite of the *Equals* filter. It allows you to exclude records with a specific value from the segment. This is useful when you want to target everyone except customers who belong to a certain group, have specific attribute, or fall into particular category.

How *Is not equal to* Filter Works:

- The filter will exclude any record that contains a specified value.
- It’s useful for narrowing down your audience by excluding unwanted group or attribute.

### Example

Imagine you want to send a promotional email to customers, but you need to exclude those who have not given consent. You can use the *Is not equal to *filter to exclude customers who have opted out.

![](https://support.deselect.com/hc/article_attachments/33940784626065)