---
title: Overview
slug: segment
description: Explore the official documentation for Unaric Deselect. Access comprehensive guides, tutorials, and reference materials to master Deselect.
image: https://archbee-image-uploads.s3.amazonaws.com/10Nod6Ww95R3dPr0k0TCJ/X6U1uQrsQfKj1xgPFAJ_w_faviconv2.png
icon: {"faIcon":"fa-solid fa-lightbulb"}
docTags: 
createdAt: 2025-11-17T15:32:43.489Z
---

**Unaric Segment** (formerly *DESelect Segment*) is a no-code segmentation solution designed to create complex target audiences in SFMC and help you build highly personalized campaigns.

```mermaid
graph TB
    %% Styling Definitions
    classDef database fill:#E0F3FA,stroke:#1E8AAE,stroke-width:2px,color:#000000;
    classDef process fill:#1E8AAE,stroke:#145A6D,stroke-width:2px,color:#FFFFFF;
    classDef journey fill:#D4EBF2,stroke:#1E8AAE,stroke-width:2px,color:#000000;

    %% Nodes
    A[(SFMC & CRM Data)] -->|Processed by| B[Unaric Segment]
    B -->|Generates| C[(Target Data Extensions)]
    C -->|Entry Source for| D([SFMC Journey Builder])

    %% Class Assignments
    class A,C database;
    class B process;
    class D journey;
```

## Why use Unaric Segment?

Unaric Segment is built to align daily technical tasks with broader business objectives:

- **Marketing execution**: You can easily combine multiple Data Extensions in flexible ways, apply complex filtering rules, and automatically generate correctly formatted Target Data Extensions. For more advanced use cases that require deep personalization, you can create dynamic Custom Values and apply robust Deduplication rules to manage overlapping records.
- **Business growth**: By speeding up segment creation with drag-and-drop simplicity, your team can launch campaigns faster and improve their quality. Furthermore, relying on standardized templates and robust deduplication protects your data integrity, preventing billing inflation from duplicate contacts and improving your overall ROI.

:::hint{type="info"}
Feature availability depends on your Unaric Segment license. Licensing requirements are highlighted in this documentation where appropriate.
:::

## Use cases

To illustrate the capabilities of Unaric Segment, visit these use cases for <u>[segmentation](https://deselect.com/use-case/segmentation/)</u> and <u>[personalization](https://deselect.com/use-case/segmentation/)</u>. You can also check out <u>[customer success stories](https://deselect.com/stories/)</u> to get inspiration on what you can achieve.

## Get help

You can email us at **[support@deselect.com](mailto\:support@deselect.com)** or [submit a request](https://support.deselect.com/hc/en-us/requests/new). The support team will look into your case as soon as possible.