When to opt for a Master DE, a Selection Template, copy the Selection, or Data Sets & Filter Sets?

as a deselect segment user, you will encounter times when you will question what approach/feature is best to use for a specific use case how do you choose between using a selection template instead of copying an existing selection? or should you opt for a data set or master data extension instead? the hesitation can happen because all these 4 features share a common principle simplify audience generation, allowing marketers to reuse existing or recurrent structures in this article, we want to share some best practices to help you choose between these features when needed true 330,331left 2 unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type true 330,331left 2 unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type note if the structure of this selection you are copying is useful for many future selections, opting for a selection template would be more beneficial true 330,331left 2 unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type true 330,331left 2 unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type left unhandled content type note if you have a use case where real time data is very important, then it is highly recommended to opt for data sets instead of master data extensions since master data extensions are normally scheduled to run daily/twice a day and work with static data between refreshes master data extensions and scheduling of selections are a very powerful way of creating easily accessible data extensions, and refreshing them nightly so they are updated when you need them and they’ll keep a great performance over accessing and filtering raw data