What is a Rule?

a rule is the definition of the limits that we want to apply for example, 3 emails per 14 days multiple rules can be created for different combinations of contact categories, campaign types, and channels it’s recommended to start with some hard limit rules, with very high numbers to get the team used to the new way of working, and start limiting from there for example, currently, you’re working with 5 emails per 14 days you can still set the same rule and after a couple of months reduce it to 3 emails per 14 days and see how the engagement gets affected rules can be created by an administrator how to create a rule? go to admin panel > rule name of the rule select to whom you want to apply the rule to either to all contacts or selected contact categories create the rule entering the number of sends for all or certain campaign types per all or certain channels per certain number of days toggle on the 'apply rule' on the top right corner click save